Korean Air’s A321neo cabins: fine, but where is the brand equity?
Cabin design and aesthetics are inherently subjective: the attractiveness and meaning of colours across cultures varies wildly. But as leake... Continue Reading
Tag Archives: branding
Condor is striped. And Condor is controversial.
Depending on who you ask, it’s the worst livery of all time or it’s the second coming of the golden jet age icon Braniff’s brightly coloured... Continue Reading
TEAGUE on creating Alaska Airlines’ unique Orca splash
Aircraft liveries are branding powerhouses — giant billboards at airports worldwide which can communicate a solid brand image and celebrate ... Continue Reading
LED cabin lighting specialist STG to unveil Universal Lighting family
STG Aerospace, a long-time manufacturer of LED cabin lighting and emergency floor path marking technology for aircraft, has stayed busy with... Continue Reading
Press Release: The Blue V, Geven promises a new vibrant era
We are proud to announce the launch of our new brand identity, which reflects the significant strength and vitality of Geven’s evoluti... Continue Reading
Press Release: ABC International brands cabin of Corsair A330neo
ABC International has proudly branded the cabin of Corsair’s A330neo. The company has been involved in a design modernization project ... Continue Reading
Rethinking the changing role of airline catering
Every aspect of the airline passenger experience has changed during COVID-19, including airline catering. Whether it’s formerly lavish airli... Continue Reading
COVID’s cabin design challenge: how do you “show clean”?
Proving a negative is hard work. That’s certainly true when it’s showing that an aircraft seat has been cleaned and disinfected, and it’s ev... Continue Reading
How aviation can innovate into the business class travel space
As we power into the second year of the COVID-19 pandemic, basic business class — where airlines, as in basic economy, unbundle the various ... Continue Reading
JetBlue unveils Vantage Solo doored Mint suites — and Mint Studio
JetBlue is the launch customer for Thompson’s Vantage Solo inward-facing herringbone doored mini-suites — and a business-plus extra-seat fro... Continue Reading
Innovating into leisure travel in the COVID transition and beyond
Leisure travel is a massive part of the puzzle for aviation’s COVID-19 recovery, but it remains a big unknown as we continue to read into su... Continue Reading
Inside Singapore Airlines’ training for businesses
For almost half the history of aviation, Singapore Airlines’ flight attendants have been the most iconic design personification of an airlin... Continue Reading
Press Release: ABC International delivers cabin crests to Japan Airlines
Aviation Business Consultants International is proud to announce the delivery of decorative crests to Japan Airlines (JAL), the Japanese fla... Continue Reading
Press Release: Malaysia Airlines plays bespoke boarding music via Stellar
Travellers flying on Malaysia’s national carrier will sense a more distinctive Malaysian ambience when boarding their flight. Malaysia Airli... Continue Reading
PriestmanGoode details inspiration for Aeroflot A350 interior design
A Russian flag flowing in the wind and crystal cut glass helped inspire many of the new branding elements used in Aeroflot’s spectacul... Continue Reading